Honest Tea is a brand best known for using organic and fair trade ingredients, and appealing to health food types with less sweet products. Coca Cola isn't known for either of those. That's why some fans were surprised that the company made a major investment in Honest Tea in 2008, and then bought the brand in its entirety in 2011. We spoke to co-founder and CEO Seth Goldman about that decision, and how the company has managed to keep it ...
http://www.businessinsider.com/how-honest-tea-kept-its-culture-after-c
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