Break Media, through sites like break.com, is building a growing content empire around "bro videos" - short clips that show things like a blacksmith making swords or elephants fighting crocodiles. Some content is crass or sexist (like this clip of a guy playing "butt drums") but, for better or worse, bro videos are now a permanent fixture of the internet. While Break is not the only one feeding the demand for bro fare, the L.A. company has done m ...
http://paidcontent.org/2013/02/28/marketing-to-men-break-media-and-the
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