ENERGY - All Carrot, No Stick: How BGE Plans to Enroll 1 Million Customers for Demand Response

Last summer, 315,000 Baltimore Gas & Electric customers were part of the utility’s Smart Energy Rewards program. Smart Energy Rewards allows customers to earn a rebate of $1.25 for every kilowatt-hour of energy reduced during peak events. It’s similar to programs at other utilities, but BGE’s initiative is impressive in its scale. This summer, about 900,000 residential customers will be enrolled in the program, and by next year it will have ...

http://www.greentechmedia.com/articles/read/bge-pushes-towards-one-mil