ECONOMICS - Olfactive Branding: Retail's Fragrant Frontier

Pye store in Hong Kong, scented by 12.29 | Source: Pye LONDON, United Kingdom (The Business of Fashion) — Bread just out of the oven; freshly cut grass; roasting coffee beans: these are smells often used to entice house buyers. In the last few years, fashion retailers have become increasingly aware of scent’s [...]

http://www.forbes.com/sites/businessoffashion/2013/08/01/olfactive-bra