Here's part of a quote, which should resonate with every marketer. "Nowadays people know the price of everything." Hard to argue with that one, what with the Internet and consumer mobile access. Not to mention price-checking apps, but, of course, today you can't avoid mentioning them. The rest of the quote goes". . . and the value of nothing." Oscar Wilde. 123 years ago. Yikes! Talk about being prescient.
http://www.forbes.com/sites/robertpassikoff/2013/06/11/whats-something
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