WRITE - Newspapers need to stop lying to themselves - and to advertisers - about their circulation

There has been much hue and cry about the New York Times passing USA Today in circulation to become the second-largest newspaper in the United States, thanks in part to a boost from the NYT's digital susbcription plan, which reportedly boosted circulation to almost 2 million daily readers. These numbers are notoriously dodgy, however - and if anything, they have gotten worse instead of better with the arrival of online measurement and new digital ...

http://paidcontent.org/2013/05/01/newspapers-need-to-stop-lying-to-the