A New York City startup is saying it can produce a men's button-down shirt from wool that's super-soft, doesn't need ironing and won't smell even after being worn for 100 days straight without washing. And the company's founder apparently did just that.
The clothing company, called Wool&Prince, was started several months ago by Portland, Oregon native Mac Bishop two of his friends. Their button-down shirt prototype was made from wool put through a special process to make it soft, wrinkle-resistant and odor-free. While they don't reveal what techniques are used to achieve this, Bishop documented wearing one of the shirts for 100 days in a row here. (Hat tip to Gizmodo.) Read more...
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