WRITE - The definitive answer of web or apps as the future of mobile content? It depends.

With a vast array of content types and devices to consume them, publishers still can't easily decide between using the web or native apps for their wares. Three high profile content providers debated the topic at the paidContent Live 2013 event in New York City on Wednesday and it's clear that digital content will have a home in both native apps and online for at least a few years yet. Jason Pontin, editor in chief and publisher of MIT Technology ...

http://paidcontent.org/2013/04/17/the-definitive-answer-of-web-or-apps