WORK - Trying to Build Better Workers with Social Analytics

The New York Times published an article ?Big Data, Trying to Build Better Workers? last week that focused on what is described as a ?new? area of work-force science. It?s a nice to say so, but the reality is that this is fresh lipstick on the continuing drive to understand workplace attitudes, psychology and sociology. Calling it new is a nice way to draw attention to a key way of improving our organizations, but it doesn?t need to be. The difference now is that better data analysis tools, integrated with employee process execution data, is associated with the currently vogue Big Data analytics.

http://www.forbes.com/sites/rawnshah/2013/04/22/trying-to-build-better