Through the history of digital content there has been a tension between the power of the open web and the desire for creative representation. As the web struggled its way through the rudiments of typography, CD-ROM games like Myst promised more immersive experiences. The introduction of more robust control of styles and JavaScript increased the expressive capabilities of web pages, but designers who needed absolute control of appearance and runtime chose Flash. In the present era of mobile devices the same scenario has been played out between HTML5 and native apps like iOS and Android.
http://www.forbes.com/sites/anthonykosner/2013/04/01/famo-us-pushes-th
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