When envisioning and establishing my business, I focused on both short- and long-term goals. My short-term goal was to outgrow a local competitor's annual gross sales. I knew I wanted to eventually compete with multimillion-dollar giants, but first, I needed to examine my strengths and their weaknesses.
http://www.forbes.com/sites/theyec/2013/04/01/how-to-distinguish-your-
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