ECONOMICS - Branding Mistakes to Avoid

If you're a small business owner, tackling the mighty task of branding your company can be a process wrought with indecision and frustration. The main idea is to translate something vague (who your company is) into something tangible that your audience can see, hear, read, and recognize. It's no easy mission. So it's no wonder that while in the process of trying to communicate your brand throughout every corner of your company, missteps can and do occur. You make choices, and sometimes, you make the wrong ones.

http://www.forbes.com/sites/thesba/2013/03/29/branding-mistakes-to-avo