South by Southwest, better known as SXSW, has become an expo for the latest in engagement and experiential marketing. Broken out into interactive, film, and music day parts, the nine-day conference features everything from branded pedicabs to a giant 62-foot vending machine size stage and everything in between.
http://www.forbes.com/sites/theyec/2013/03/21/5-lessons-for-marketers-
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