A few days ago, in wake of the lively war of words between Elon Musk's Tesla & The New York Times, my colleague Mathew Ingram pointed out that thanks to the Internet and the social web, everyone from companies to governments are acting like media entities and spreading their messages, bypassing the messengers - aka the media outlets. Given that, one might ask: who needs traditional media then? I tried to help answer that question in my post ...
http://gigaom.com/2013/02/24/news-and-the-new-amplification-reality
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