ECONOMICS - Corporate America;s next creative consultants? College kids on MindSumo

When big companies want new ideas, they typically turn to outside consulting and innovation firms. But MindSumo, a startup backed by Google Ventures, wants them to tap the creativity of college kids. Launched by three co-founders who weren't in college so long ago themselves, the startup provides an online marketplace of mini competitions sponsored by companies and organizations looking for solutions to real problems. The challenges give college ...

http://gigaom.com/2013/01/24/corporate-americas-next-creative-consulta