The reaction to the New York Times' article 'Snow Fall' has made for some very interesting reading. The interactive feature is passing three and a half million page views (via Jim Romenesko), with between a quarter and a third of those visitors being 'drive-bys' making their first visit to nytimes.com.
http://www.forbes.com/sites/ewanspence/2012/12/28/expect-snow-fall-to-
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