'Economics is at the start of a revolution that is traceable to an unexpected source: medical schools and their research facilities. Neuroscience—the science of how the brain, that physical organ inside one’s head, really works—is beginning to change the way we think about how people make decisions.'
http://www.slate.com/articles/business/project_syndicate/2011/11/how_
neuroscience_is_transforming_our_understanding_of_economics_.html
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