Recently, a first time entrepreneur asked me for advice on "revenue sharing agreements." He mentioned that it was taking his startup team a lot of time to work through this issue. I started telling him that in my experience, "rev shares" had a typical structure with partners getting a percentage kickback for business they send your way. He shook his head, and responded, "No, I mean revenue sharing among business partners." I stared back, not understanding. Then it dawned on me: he was asking how he and his business partners should split profits among themselves. I asked him how much revenue they were generating.
http://www.forbes.com/sites/stellafayman/2013/04/25/startup-mistakes
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