TECH - QA With appssavvy CEO Chris Cunningham: How Native Advertising Can Bring Big, Beautiful Ads To Mobile

Mobile advertising has an image problem: Its many critics say the industry is addicted to ugly banner ads that annoy consumers. A new crop of companies that we lumped together as "the natives" in our mobile advertising ecosystem explainer, are trying to fight through this perception and deliver a new kind of advertising native to the mobile environment. Appssavvy delivers relevant ads during natural breaks in consumers' mobile content consu ...

http://intelligence.businessinsider.com/qa-with-appssavvy-ceo-chris-cu