MOVIES - What to expect at this year's SXSW: Marketing, makers and shadow events

Let's do a quick pre-flight check for the would-be SXSW Interactive visitor heading to Austin. Do you have your ID, your umbrella (we're expecting some rain on the weekend), your extra phone battery and the snack bars necessary to sustain you through the long concession lines and nosh-free parties? Great. Now how about those business cards? Unfortunately, you're going to need them because I'm pretty sure that - assuming it hasn't happened alread ...

http://gigaom.com/2013/03/06/what-to-expect-at-this-years-sxsw-marketi