Can you offer a home improvement tip in 6 seconds? Apparently yes, as Lowe's demonstrates with these Vines.
The retailer introduced the following Vines last week. Unlike previous Vines from brands, these are designed to be useful. The effort, called "Lowe's Fix in Six," offers simple, everyday improvements that consumers will want (hopefully) to share with others
The subjects range from cleaning rusty knives to keeping squirrels away from your plants. To ensure some quality, the brand and its ad agency, BBDO, contracted Meagan Cignoli, a photographer and Vine user who had two shortlisted entries in the inaugural #6secfilms Vine contest at last week's Tribeca Film Festival. Lowe's hopes to release a total of 12 Vines and will distribute the rest via its Twitter and Facebook feeds in coming weeks. Read more...
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